Search engine optimization (SEO) is a fast-paced industry. Strategies might change even before you become aware of it. Whether you’re just getting started or a veteran in the field,there are just some rookie mistakes you can easily commit. This usually happens when you don’t go over with some of the basic SEO practices.
To stay informed and educated about these common SEO slip-ups,here’s a list to guide you.
Treating Search Engines as Your Audience
Many digital marketers confuse search engines,like Google,Bing and etc.,as their target audience when it fact it should be the users or people. You have to remember that search engines don’t interact with your web pages. They are only responsible in reading and indexing what’s in it.
Prioritizing Quantity over Quality Content
While fresh and new content can indeed help your site to be more visible,but it’s not the only criteria for search engine. An SEO company in Hong Kong emphasises the importance of producing quality content. Why? Because it gets you more visits,lower bounce rates and better conversion rates. Once people find value in your content,they’ll likely go back and see what more can you offer them.
Skipping the Metadata of Your Site
As basic as it sounds like,there are still quite a few marketers who forget the value of the site’s metadata. This is what search users see first,so it’s important that you pay attention on what you put in it. People would likely skip through your website when they see the title tags and description don’t make any sense. In other words,metadata is responsible in increasing the click-through rate (CTR) of your site and its pages.
These are just some of the most common SEO mistakes you must avoid. But there are more of them that you must be aware of. Be sure you look them up to ensure your SEO will be a success.
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